Toy Fair 2026 — officially rebranded as the American International Toy Fair (AITF) — delivered one of the strongest years of action figure announcements in recent memory. From Hasbro’s Marvel Legends reveals to McFarlane’s expanding DC Multiverse, from NECA’s deep-cut horror lines to Bandai’s stunning new S.H.Figuarts, the show floor was an overwhelming parade of plastic perfection.
Where To Buy
Pre-order the Toy Fair 2026 reveals
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We’ve gathered every major action figure announcement from the show, organized by manufacturer, with release dates and expected price points where available. Bookmark this — it’s your complete 2026 collector calendar.
Hasbro Announcements
Marvel Legends
Hasbro brought out the big guns for Marvel Legends in 2026. The lineup continues to expand across every corner of the Marvel universe:
- X-Men ’97 Wave 2 — Following the massive success of the animated series revival, Hasbro is releasing a second wave featuring Jubilee (with effect pieces), Bishop, Gambit in his classic look, and a BAF Mister Sinister. Expected release: Q2 2026
- Thunderbolts* Wave — Timed with the film’s continued streaming success: Red Hulk (oversized deluxe), Yelena Belova (updated), Ghost (deluxe), and the MCU Taskmaster. Q1 2026
- Fantastic Four Movie Wave — Ahead of the Fantastic Four film, Hasbro revealed Mr. Fantastic, Invisible Woman, The Human Torch, and The Thing (BAF). Full wave expected late Q2 2026
- Spider-Man Across the Spider-Verse Retro — Miles Morales (multiple costume variants), Spider-Gwen updated, Spider-Man Noir 2099. Limited retro card packaging. Q3 2026
- Classic Villains Wave — Doctor Doom (definitive classic), Magneto (House of X), Green Goblin (classic), Venom (Lethal Protector). Q2 2026
- Deluxe Wolverine (Berserker Rage) — Oversized deluxe figure with ripped-shirt Logan, 3 expression alternate heads, extended claws. Expected $45 MSRP. Q1 2026
Star Wars Black Series
- The Acolyte Wave — Characters from the live-action series including The Stranger (Qimir) and Osha with multiple accessories. Q1 2026
- Andor Season 2 — Cassian Andor (Ferrix), Mon Mothma, Dedra Meero. Expected Q3 2026
- Legacy Wave 2026 — Fan-voted characters revealed at the show: Admiral Piett, Maz Kanata, and an updated Jabba the Hutt as a deluxe 2-pack. Q4 2026
- Vintage Collection Crossover — Several Black Series characters getting 3.75″ Vintage Collection versions simultaneously for cross-scale collectors
G.I. Joe Classified Series
- Cobra B.A.T. — Long-demanded android soldier in full battle mode with removable weapon attachments. Q2 2026
- Shipwreck — Fan-favorite sailor with unprecedented accessories: parrot Polly, anchor, full nautical gear. Q2 2026
- Classified Wave 30 — Storm Shadow (White Ninja variant), Lady Jaye (updated with more accessories), Flint (new sculpt). Q3 2026
- Convention Exclusive: Serpentor — Announced as a limited SDCC/HasLab exclusive with throne accessory
McFarlane Toys / DC Multiverse
Todd McFarlane came out swinging with the most ambitious DC Multiverse reveal slate in the line’s short history:
- Superman: Legacy Wave — Based on James Gunn’s DCU relaunch: Superman (David Corenswet likeness), Lois Lane, Hawkgirl, and Guy Gardner. BAF: Krypto the Super-Dog. Q2 2026
- Batman: The Animated Series Gold Label Wave — Stylized BTAS versions of Batman, Joker, Mr. Freeze, Harley Quinn, and Catwoman. $24.99 each. Q1 2026
- Dark Knights Metal Wave — Batman Who Laughs, The Dawnbreaker, The Red Death. BAF: Barbatos. Q3 2026
- Injustice 3 Tie-In — If the game releases as expected, McFarlane will produce figures based on new and returning character designs
- Spawn 30th Anniversary Special Editions — Three premium anniversary editions of classic Spawn designs with updated articulation and premium paint. $29.99. Q2 2026
- Warhammer 40,000 Expansion — New Space Marines, Chaos Warriors, and a massive Dreadnought deluxe figure at $59.99
NECA Reveals
NECA brought the horror goods as always, plus a few surprises:
- Predator: Concrete Jungle Wave — Based on the classic video game, featuring armored Predators with game-accurate weapon loadouts. Q2 2026
- Aliens: 40th Anniversary Wave — 2026 marks 40 years since Aliens. NECA is releasing a definitive Ripley (Sigourney Weaver, updated PhotoReal-style likeness), Ultimate Hicks, and a jumbo-scale Alien Queen. Q3 2026
- Teenage Mutant Ninja Turtles: Archie Comics — Figures based on the Archie Comics TMNT run, which introduced major characters like Slash and Mighty Mutanimals
- Halloween Franchise Wave — Michael Myers (multiple films), Dr. Loomis, and a glow-in-the-dark variant. Q4 2026 (Halloween timing)
- Terminator: Dark Fate — T-800 (Arnold, updated), Rev-9, and a deluxe Grace figure. Q2 2026
- Robocop 2-Pack — Murphy in Original and Battle-Damaged versions with interchangeable parts. $65 deluxe set
Bandai / S.H.Figuarts
Bandai’s premium line continues to set the standard for articulated precision:
- Dragon Ball: Super Hero Wave — New versions of Piccolo (Orange), Gohan (Beast), and Cell Max. Updated engineering with improved hip articulation. Q2 2026
- Marvel: Avengers Endgame 2.0 — Re-releases of Tony Stark (Iron Man), Steve Rogers, Thor, and Thanos with updated articulation and additional effect pieces. Q1 2026
- Power Rangers: Lightning Collection collaboration — A joint project with Hasbro producing hybrid Figuarts-quality Rangers at $55-65 price point
- Street Fighter 6 Wave — Luke, Jamie, Kimberly, and Marisa joining the already extensive SF Figuarts lineup
- Kamen Rider Black Sun — Based on the streaming series, premium figure with light-up eyes feature
Medicom / MAFEX
- MAFEX Spider-Man (Comic Version) — New comic accurate web-slinger with unprecedented 50+ accessory pieces. $120. Q3 2026
- MAFEX Batman (Hush) — The Jim Lee design has been one of the most requested MAFEX releases for years. $95. Q2 2026
- MAFEX Joker (The Killing Joke) — Alan Moore’s definitive Joker story rendered in premium Japanese figure form. $85. Q3 2026
- RAH Godzilla Singular Point — 1/6 scale premium Godzilla with fabric details and massive size. $280
Super7
- Ultimates! Conan the Barbarian Wave 4 — Deep cuts from the Marvel Comics run
- ReAction: Universal Monsters Deluxe Wave — Expanded Frankenstein, Wolfman, Mummy with additional accessories and alternate parts
- TMNT Ultimates Wave 9 — Includes Rat King (highly requested), Mondo Gecko, and Leatherhead
- He-Man and the Masters of the Universe Wave 6 — Ninjor, Scare Glow, and the Horde Trooper join the Ultimates line
Hot Toys (Diamond Select Collaboration)
- Avengers: Secret Wars tie-in — If the film delivers as expected, Hot Toys has confirmed multiple waves across the Multiverse saga’s conclusion
- The Batman Part II — Robert Pattinson Batsuit in updated form. Expected $350+. Q4 2026
- Daredevil: Born Again — Charlie Cox as Daredevil in the Netflix suit and the Born Again variant. $290
Key Dates for 2026 Collectors
| Event | Date | What to Expect |
|---|---|---|
| Hasbro PulseCon | Spring 2026 | Exclusive reveals, fan-voted figures, HasLab projects |
| San Diego Comic-Con | July 2026 | Exclusive figures, major announcements, reveal panels |
| Fan Expo / DragonCon | Aug-Sep 2026 | Regional exclusives, convention reveals |
| New York Comic-Con | October 2026 | Fall wave reveals, holiday set announcements |
| MCM London | May 2026 | European-market reveals, import figure announcements |
How to Pre-Order 2026 Releases Without Getting Scalped
The 2026 announcements are going to drive enormous demand. Here’s how to secure your figures at MSRP:
- Pre-order immediately on BigBadToyStore — BBTS doesn’t charge until shipment and has the best stock on Hasbro and NECA items
- Set Target Circle alerts — Target exclusives (common with Marvel Legends) sell out online within hours. Circle membership gives early access to some releases
- Follow Hasbro Pulse — Pulse Premieres give Pulse Premium members 24-48 hour early access to new releases before going to retail
- Watch Entertainment Earth — Often gets stock on exclusive and hard-to-find figures after BBTS sells out
- Join collector Discord servers — Real-time alerts when in-demand items go in-stock are invaluable for limited releases
The Most Anticipated Figures of 2026
If we had to pick the five reveals generating the most excitement from the collector community:
- Marvel Legends Deluxe Wolverine (Berserker Rage) — This is the Wolverine collectors have been demanding for years
- MAFEX Batman (Hush) — Jim Lee art translated to premium figure form. Will sell out instantly
- NECA Alien Queen (40th Anniversary) — Going to be enormous and spectacular
- ML Fantastic Four Wave — Movie tie-in timing means massive mainstream demand
- DC Multiverse Superman (David Corenswet) — If the DCU relaunch lands well, this could be 2026’s most wanted figure
Final Thoughts
2026 is shaping up to be one of the strongest years for action figure releases in over a decade. The combination of major MCU phases, DC’s fresh start, horror anniversaries, and Japanese premium manufacturers all firing simultaneously means collectors are going to have a very busy — and expensive — year.
Start your pre-order lists now. Set your budget. And prepare for the inevitable moment where you tell yourself you’re “just getting one more figure” and end up with a full new wave on your shelf by summer.
We’ll continue updating this article as new announcements drop throughout the year. Bookmark it and check back.
