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Black Friday Action Figure Deals: Top Savings for Collectors in 2023

May 20, 2024
Black Friday Action Figure Deals
Action figures have been a popular collectible and play item for generations. They come in various shapes, sizes, and themes, catering to both children and adults. They are often intricately designed to resemble popular character franchises such as superheroes, movie characters, and cartoons. As Black Friday approaches, this is the perfect opportunity to find some amazing deals on these beloved collectible items.

Over the years, action figures have evolved in terms of detail, articulation, and overall quality, making them a sought-after product, not only for kids but also for adult collectors. Investing in high-quality action figures can provide years of enjoyment and, in some cases, even appreciation in value.

When considering a purchase during the Black Friday sales, there are several important things to look for in an action figure. This includes the level of articulation, the quality of the paint job, and the durability of the material. It’s crucial to find a balance between affordability and quality to ensure you are getting the best possible deal on these cherished collectibles.

To help with your search for the perfect action figure deals this Black Friday, we have dedicated countless hours to researching and testing the available offers. Stay tuned, as we present our top picks that will make your action figure collection shine while staying within your budget.

Best Black Friday Action Figure Deals

We are excited to share with you our list of the best action figure deals available this Black Friday. Get ready to score some amazing discounts and bring your favorite characters to life!

LEGO Marvel Shuri’s Lab, 76212 Black Panther Construction Learning Toy

LEGO Marvel Shuri's Lab

We recommend this engaging LEGO set for young superheroes, as it offers both educational value and a fun experience.


  • Suitable for ages 4 and up
  • Includes 2 Black Panther Minifigures
  • Enhances fine motor and emotional skills


  • Small set with only 58 pieces
  • Limited to Black Panther theme
  • Some may find it too easy

This LEGO Marvel Shuri’s Lab set provides an entertaining and educational playtime experience for kids ages 4 and up. We recently had the chance to build and play with this set, and we were impressed with how it engaged our young builders with various activities.

The construction of Shuri’s lab is relatively simple, thanks to the easy starter brick. We found the included picture-story guide to be highly intuitive, allowing for quick assembly and a fast start to play. The set comes with Shuri and Black Panther minifigures, complete with Shuri’s incredible power gloves and Black Panther’s hoverboard.

In addition to developing fine motor skills during assembly, this set encourages role-play as children train their minifigures at target practice with the disc launcher. Our testers had a blast trying to hit the targets and found the challenge stimulating.

While we enjoyed the LEGO Marvel Shuri’s Lab set, we noticed it has a few limitations. First, the set only contains 58 pieces, which may not be enough for those who prefer more extensive creations. Additionally, it focuses solely on the Black Panther theme, which might make it less suitable for children with broader superhero interests.

In summary, this LEGO set is perfect for young Marvel fans looking to enhance their building skills and engage in imaginative play. Its compact size and simple assembly make it a great gift for children aged 4 and up.

SYKIA Action Figures Body Kun DX & Body-Chan DX

SYKIA Action Figure

The SYKIA Action Figure is a versatile and affordable choice for artists, collectors, and children alike.


  • Highly posable with movable joints
  • Useful for drawing, sketching, and painting reference
  • Comes with extra hands, parts, and a stand


  • Durability concerns with joints and connections
  • Slight color variation due to monitor and light effects
  • Manual measurement may cause slight differences

As avid collectors ourselves, we recently tried out the SYKIA Action Figures Body Kun DX & Body-Chan DX and found it to be a valuable addition to our collection. With its highly posable, movable joints, we were able to create an array of dynamic poses, making it a great reference for drawing and sketching. The extra hands, parts, and the stand it came with enhanced the overall experience and allowed more customization.

However, we must mention a few concerns we had with the product. While posing the figure, we noticed a few durability issues with the joints and connections, possibly causing the figure to snap or disconnect with extensive use. Additionally, there may be slight color variations due to differences in monitor and light effects. The measurements of the figure may also vary slightly due to the manual manufacturing process.

Nevertheless, the SYKIA Action Figure remains an engaging and versatile toy, perfect for aiding artists in their work or simply being a cherished addition to any collection. Its affordability and customizable nature make it an ideal gift for children, artists, and collectors of all ages. We recommend the SYKIA Action Figure for anyone looking to expand their collection or indulge their artistic side with a unique and flexible figure.

DC Comics Hawkman 12-inch Action Figure

DC Comics Hawkman 12-inch Action Figure

We highly recommend the DC Comics Hawkman 12-inch Action Figure for kids who love Black Adam and collectible toys with great details and posing possibilities.


  • Impressive movie-styled design
  • 11 points of articulation for dynamic poses
  • Part of an official DC Comics collection


  • Shoulder pads limit arm movement
  • Not the most durable for rough play
  • Limited accessories included

We recently got our hands on the DC Comics Hawkman 12-inch Action Figure, and it’s truly a fantastic addition to any Black Adam fan’s collection. The level of detail on the figure is impressive, capturing the authentic look of Hawkman straight from the movie.

As collectors, we were thrilled with the 11 points of articulation, making it possible to pose Hawkman in multiple dynamic positions. This feature allowed us to recreate thrilling scenes and adventures right on our shelves. Collecting the entire set, including Black Adam, Dr. Fate, Atom Smasher, and Cyclone, made for a great display, as they can stand side-by-side in a compelling battle scene.

However, we did notice a limitation with Hawkman’s shoulder pads that restrict the arm movements above his head. This makes it slightly challenging to achieve certain poses, but it’s not a deal-breaker by any means. Keep in mind that the figure isn’t the most durable for rough play; ensure the kids handle it with care.

The Hawkman action figure comes with limited accessories, which is not the most exciting aspect, especially when considering the imaginative adventures that kids can conjure. But, overall, the DC Comics Hawkman 12-inch Action Figure makes a great gift for kids ages 3 and up who are enthusiastic about the Black Adam universe. The action figure is not only visually engaging but also makes for an exciting playtime companion for children to create their own superhero or supervillain tales.

LEGO Marvel Black Widow & Captain America Motorcycles

LEGO Marvel Black Widow & Captain America Motorcycles

An exceptional action-packed playset for kids who love building, superheroes, and motorcycles.


  • Iconic movie scene playset
  • Detailed minifigures and motorcycles
  • Encourages imaginative play


  • Small set with limited expansion options
  • Limited age range appeal
  • Not suitable for kids under 6 years

We recently got our hands on the LEGO Marvel Black Widow & Captain America Motorcycles and couldn’t have been more delighted. This set gives kids the chance to recreate an iconic scene from Marvel Studios’ Avengers: Age of Ultron, and as massive Marvel fans ourselves, this offered endless hours of imaginative adventure.

The playset features accurately designed Captain America and Black Widow minifigures, along with their respective motorcycles, first seen in the 2015 movie. Both motorcycles have side-shooters and holders for Black Widow’s baton and Captain America’s shield. These were all incredible details that made playing with this set even more exciting.

For kids who love a digital twist, the LEGO Builder app enhanced our building experience. We were able to zoom in, rotate, and view the progress of the set in 3D. This addition truly made the process even more enjoyable, especially for younger builders like ourselves.

However, despite the thrill of building and playing with a scene our favorite superheroes, the LEGO Marvel Black Widow & Captain America Motorcycles playset does have some limitations. This 130-piece set doesn’t provide much in terms of expansion options, meaning it’s best suited for those specifically interested in motorcycling superheroes. Additionally, the recommended age range of 6-8 might limit the playset’s appeal to a narrower audience.

In conclusion, the LEGO Marvel Black Widow & Captain America Motorcycles set is a fantastic option for kids who love Marvel superheroes and relish in iconic movie scenes. Despite its limitations in expansion and age range appeal, we found great joy in building and playing with this playset, and we are confident that any young Marvel fan would enjoy it just as much.

Marvel’s Black Panther Wakanda Forever Ironheart 12-Inch Action Figure

Marvel's Black Panther Wakanda Forever Ironheart 12-Inch Action Figure

We highly recommend this Ironheart action figure for kids who love Marvel superheroes and imaginative play.


  • High-quality and durable
  • Comes with 5 snap-on gear pieces and 2 blasting projectiles
  • Inspired by Marvel Studios’ Black Panther Wakanda Forever movie


  • Limited articulation
  • Packaging may not be perfect
  • Price might be considered high for a plastic toy

This 12-inch Ironheart action figure captures the essence of Riri Williams, a brilliant MIT student and engineering enthusiast whose life takes an unexpected turn when she encounters Wakandans and a dangerous foe. The toy is part of the Titan Hero Series and is perfect for children aged 4 years and up.

We enjoyed the poseable action figure and the blaster gear accessories that come with it. The snap-on gear pieces and projectiles add excitement to the play experience, making kids feel like they’re truly in the world of Ironheart, helping Shuri and the heroes of Wakanda.

Although the action figure has limited articulation, the quality and design are excellent. It’s made of durable material, so it should withstand rough play. Furthermore, the numerous positive reviews and the 4.5 out of 5-star rating show that most buyers are happy with their purchase.

Overall, we believe Marvel’s Black Panther Wakanda Forever Ironheart 12-Inch Action Figure is a fantastic addition to any young superhero fan’s collection. The toy offers hours of creative and imaginative play, and it’s perfect for gifting during the Black Friday action-figure deals season.

Hasbro Star Wars The Black Series Darth Vader

Star Wars The Black Series Darth Vader

We highly recommend this action figure for Star Wars fans who appreciate high-quality collectibles and detailed design.


  • 40th Anniversary edition with classic design and packaging
  • High-quality, 6-inch figure with multiple points of articulation
  • Includes character-inspired lightsaber accessory


  • Packaging may arrive damaged due to handling
  • Possible limited availability
  • Not suitable for rough play or very young children

We recently got our hands on the Hasbro Star Wars The Black Series Darth Vader action figure, and we were thoroughly impressed with the detail and craftsmanship. This figure commemorates the 40th Anniversary of Star Wars: Return of the Jedi and has classic design elements that fans will cherish.

What really stood out to us was the premium design and articulation. Darth Vader looks strikingly authentic, from his boots to the aged Anakin Skywalker hidden beneath the iconic mask. The multiple points of articulation allow him to be posed with ease, making this collectible figure a fantastic piece to display in any Star Wars fan’s collection.

The included character-inspired lightsaber accessory adds to the overall realism and play value. The vibrant color and authentic design of the lightsaber are sure to delight anyone who has dreamed of wielding the Sith Lord’s weapon.

However, it’s important to note that some buyers may receive damaged packaging due to handling and shipping. We luckily received ours in near mint condition, but it might not always be the case. Additionally, this collectible figure could have limited availability, so it’s important to snag one quickly if you’re interested.

In conclusion, the Hasbro Star Wars The Black Series Darth Vader is an excellent addition to any collection and is perfect for fans of the classic Star Wars trilogy. We believe it’s worth the price, but please keep in mind that the packaging may arrive damaged, and the figure might not be suitable for rough play or very young children.

Buying Guide

When looking for the best Black Friday action figure deals, we want to make sure we’re getting the most value for our money. There are several factors to consider when choosing the perfect action figure. Let’s go through some important aspects you should pay attention to.

Quality and Durability

We want our action figures to last and look great on display. Check for the quality of the materials used and the craftsmanship of the figure’s paint job. Look for strong joints and sturdy construction, as these will ensure your action figure stays intact through play or simply as a collector’s item.


For those who love posing their action figures, the number of points of articulation is crucial. More articulation points allow for more dynamic and varied poses. Keep an eye on how many points of articulation an action figure has, and compare it with others to find the most poseable one.


Some action figures come with various accessories, such as weapons, interchangeable hands, and alternate heads. These can greatly enhance your action figure’s overall appeal and display options. The more accessories a figure has, the more ways you have to customize it to your liking.

Scale and Compatibility

If you’re a collector or planning to build a well-rounded display, make sure the action figures you’re interested in are in the same scale. This will keep your collection consistent and visually appealing. It’s also helpful when action figures from different series are compatible with each other, allowing for more creative displays and setups.

To summarize, when looking for the best Black Friday action figure deals, be sure to consider the quality and durability, articulation, accessories, and scale and compatibility of the figures. By keeping these factors in mind, we’ll be able to find the perfect action figure to add to our collection or give as a gift this holiday season.

Frequently Asked Questions

Where can I find the best discounts on action figures during Black Friday?

We recommend checking websites like Amazon, and Best Buy, and toy-specific retailers like Entertainment Earth and BigBadToyStore. Additionally, don’t forget to visit the websites and browse through the catalogs of your local toy stores, as they may offer exclusive deals and discounts.

Which retailers have great deals on Marvel toys on Black Friday?

Many retailers offer exclusive deals on Marvel action figures during Black Friday. Some of these retailers include Walmart, Target, Amazon, GameStop, and more. Make sure to take a look at their websites and weekly ads for any Marvel action figure deals they may have.

Are there any deals for WWE action figures on Black Friday?

Yes, several retailers often offer deals on WWE action figures during Black Friday. Keep an eye on stores like Walmart, Target, Amazon, and specialty toy retailers like Ringside Collectibles to grab great discounts on WWE action figures.

Does Target offer Black Friday deals on action figures?

Definitely! Target is known for its extensive toy section and Black Friday deals, which often include discounts on action figures. To see their most current deals, make sure to check their Black Friday ad or visit their website during the sale period.

Will Walmart have discounts on action figures during Black Friday?

Walmart is another retailer known for offering Black Friday discounts on a wide range of products, including action figures. To find specific deals, keep an eye on their Black Friday ads, visit their website, or even swing by your local Walmart store to check the aisles.

What types of action figure deals can I expect to find on Black Friday?

Black Friday is a great time to find discounts, bundle deals, and exclusive releases for action figures. Don’t be surprised to see offers like “buy one, get one free” or significant percentage-based discounts on popular figures and merchandise. Keep your eyes peeled, and happy shopping!